THE EFFECT OF ASSOCIATION MEDIATION, LOYALTY, BRAND IMAGE, AND PERCEIVED QUALITY ON BRAND EQUITY
Heru Suprihhadi (Ketua DEKOPINDA Kota Surabaya) herusuprihhadi@stiesia.ac.id Bambang Hadi Santoso Dwidjosumarno bambanghadisantoso@stiesia.ac.id Hendri Soekotjo hendrisoekotjo@stiesia.ac.id Dian Palupi dianpalupi@stiesia.aci.id … […]